Morrisons Planning Application for ex Edgbaston Shopping Centre Site

Morrisons LogoMorrisons Supermarkets has applied for planning permission for a large supermarket and other shops and offices just off Five Ways, Edgbaston……

WM Morrison Supermarkets Plc & Calthorpe Estates  have applied on 26 January to “provide new 4,726 sqm (gross) food store, 5 additional retail units (Use Classes A1 – A5) and Class B1 offices with associated parking and works to the highway/public realm”.

This would be situated on the Hagley Road/Harborne Road coincident triangle leading from the West, and is where the former Edgbaston Shopping Centre Edgbaston stood (now demolished and a temporary car park). See blue place marker in map below.

The supermarket would be sized 4,726 sqm (gross) plus 5 additional retail units and offices with associated parking and works to the highway/public realm .

This a LARGE supermarket considering the average size of Tesco’s main Superstores is 2,786 sqm.

This was registered  by the Planning Dept on 4 March although submitted on 26 January? The end of the Statuary Consultation period is 2 June 2010.

The planning application reference is  2010/00394/PA and you can add your comments using a link from it. The link to the View Related Documents gives the details of the application. This currently does not work, giving a Server Error. I am in touch with the planning office to correct this and the link should work in a few days.

Please add comments below on your views on the desirability of this development.

Geoff Caine

9 thoughts on “Morrisons Planning Application for ex Edgbaston Shopping Centre Site

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  2. Betty

    I think it a great idea. Having moved here just over a year and only having Tesco as my nearest supermarket has meant little competition so I definately welcome this new store.

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  4. Geoff Caine Post author

    I can now access the Related Documents on the planning application, in particular the Floor Plans:3441 PA 05 with link http://eplanning.birmingham.gov.uk/Northgate/DocumentExplorer/documentstream/documentstream.aspx?name=public:0901487a80adb036.pdf&unique=404368&type=eplprod_DC_PLANAPP
    This states:
    Store Gross Internal Area 4803 sqm….
    (total net sales 2,424 sqm…)
    So I assume these are GIA and NIA respectively.
    That’s almost 50m by 50m which incidentally is 35% of the size of Birmingham City’s St Andrews footbal ground!
    So now we know where we are (I think and hope!) and what we might get.
    If Tesco doesn’t fight too strongly I suspect the Planning Committee will approve it just to get new buildings on a derelict site on one of the main arterial routes into Birmingham Centre and importantly the highly successful ICC which attracts very important visitors like the Conservative Party Conference in October 2010 and the knock on prestige effect of this.

  5. Ian Swindall

    In their own reporting all the supermarkets always use the NIA (or the area available for shopping). The figure for the proposed Morrisons store is therefore smaller than the average Tesco superstore. Indeed it is smaller than most new build Morrisons stores which tend to be smaller than Tescos because they dont sell clothes, fridges etc.

  6. andy morris

    GIA is gross internal area

    i cant see the pedestrian access from five ways under pass being a problem , tesco have been just the other side of five ways, and thats not a problem

  7. Geoff Caine Post author

    Thanks for your comment Ian.

    In my post, I’m quoting Wikipedia:
    See – http://en.wikipedia.org/wiki/Tesco
    – the reliable source for this is Tesco’s Preliminary Results 2009/9
    See -http://www.tescoplc.com/plc/ir/pres_results/analyst_packs/ap2009/prelim09/prelim09.pdf

    Then I’m quoting Morrison’s planning application number 2010/00394/PA
    See – http://eplanning.birmingham.gov.uk/Northgate/PlanningExplorer/Generic/StdDetails.aspx?PT=Planning%20Applications%20On-Line&TYPE=PL/PlanningPK.xml&PARAM0=404368&XSLT=/Northgate/PlanningExplorer/SiteFiles/Skins/Birmingham/xslt/PL/PLDetails.xslt&FT=Planning%20Application%20Details&PUBLIC=Y&XMLSIDE=/Northgate/PlanningExplorer/SiteFiles/Skins/Birmingham/Menus/PL.xml&DAURI=PLANNING.

    Wikipedia states average size for Tesco stores as 2,786 sqm for a “Supertstore” and 6,625 sqm for an “Extra” store.

    Morrison’s 4,726 sqm is pretty big in this company! In simple terms it is 47m by 100m.

    I believe the Five Ways Tesco store is a “Supertsore” as it was opened at least a decade before the first “Extra” store in 1997 in Pitsea Essex (Wikipedia ). I cannot find the actual size of the Five Ways store on the Internet.

    Please explain if I’m wrong. What does GIA mean?
    Geoff

  8. Ian Swindall

    I’m afraid your wrong about Tesco, the average size of a new Tesco Extra superstore is a GIA of ca 9,000 sq m. The figure you quote is probably the NIA of a standard Tesco Supermarket. The figure quoted for the new Morrison store as proposed is the GIA, the NIA is 2424 sq m, i.e rather smaller than the Tesco average!!

  9. emdeefos

    In terms of local amenity, on balance I am supportive. Tesco has long declared its wish to move away from its old Five Ways store, so this would be a worthy replacement.
    My worry is about pedestrian access. Being located on a triangle site completely surrounded by busy roads, many walking customers will have to use the Five Ways roundabout and its underpasses to reach it. This is OK during daylight hours but is very problematic after dark (when the Five Ways roundabout is intimidating).
    Car access will be easier, though those that drive from our area will have to suffer the roundabout to get back home – serves us right, perhaps, for using our cars?!

    David Foster

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